Systems Built for Leads, Follow-Up, Automation, Reporting, Sales, and Operations
Non-Conformist Inc builds focused business systems for the parts of your company that need to work better — from CRM setup and lead capture to AI workflows, websites, funnels, email sequences, dashboards, sales assets, and internal processes.
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Built for Companies Where Weak Systems Create Real Cost
We work best with companies where missed leads, unclear reporting, inconsistent follow-up, disconnected tools, poor handoffs, or manual work are costing time, money, momentum, or control. You may know exactly what needs to be fixed. Or you may only know that the current way of operating is not supporting the next stage of growth. Either way, the goal is the same: build the right system and make it work.
Trusted by 100+ Global companies across all industries
Choose the System
Your Business Needs Next
Most companies don't need more random tasks. They need the right system built in the right place. Pick the area that's holding you back.
CRM Command Center Build
For companies whose CRM is messy, underused, incomplete, or not showing the truth about leads, sales, follow-up, and pipeline activity.
We help structure the CRM so your team can track what matters, follow up consistently, and give leadership a clearer view of what is happening.
Lead Capture & Follow-Up System
For companies losing leads after form submissions, calls, landing pages, referrals, proposals, or sales conversations.
We build the system that helps inquiries get captured, routed, followed up with, nurtured, and tracked — without depending on memory or scattered inboxes.
AI Workflow & Agent Build
For companies ready to use AI for real business work — not random experiments or disconnected tools.
We build AI-supported workflows and agents that help with repeatable tasks, reporting, documents, research, quality checks, internal support, and structured business processes.
Website-to-Revenue System
For companies whose website exists, but does not support lead capture, buyer education, CRM tracking, follow-up, or sales well enough.
We help turn the website into part of the business system instead of a disconnected online brochure.
Dashboards & Reporting System
For owners and leadership teams who cannot clearly see what is happening across leads, sales, campaigns, follow-up, operations, or performance.
We build reporting systems that make the right information easier to see, trust, and act on.
Authority & Sales Asset System
For high-ticket companies that need stronger proof, better buyer education, clearer sales materials, and more support throughout the sales process.
We build assets that help serious buyers understand the value, trust the company, and move forward with more confidence.
Operations Workflow System
For companies where work gets messy after the lead, sale, onboarding, project handoff, or internal task assignment.
We help build workflows that reduce confusion, improve handoffs, and make the business easier to operate.
Explore Operations Workflow
Start With a Paid Business Systems Assessment
A practical systems audit for companies that need to identify what is broken, what is missing, and what should be built first.
Some companies already know what they need — the CRM needs to be rebuilt, follow-up is inconsistent, the website isn't supporting sales, or reporting is unclear. Other companies only know that something isn't working.
The Business Systems Assessment is for those deeper or unclear situations. We review the systems behind your business, identify where the breakdown is happening, and recommend the right build path before you invest in the wrong solution.
- Website and lead capture path
- Automations and AI-supported workflows
- CRM and sales process
- Funnels and landing pages
- Follow-up and email systems
- Sales materials and buyer education
- Reporting and dashboards
- Internal workflows and team handoffs
Larger assessments may range from $3,500–$5,000+ depending on the number of systems, departments, tools, and workflows involved.
A portion of the assessment may be credited toward an approved system build if implementation begins within 30 days.
When the Standard Playbook Stops Working, Build a Better System.
Most companies are told to solve business problems by adding more.
But more is not always the answer.
Sometimes the business needs a better system.
Non-Conformist Inc was built around that belief. We do not reject structure. We rethink the structure that is no longer working.
We look at what the business is trying to accomplish, where the current system is creating friction, and what needs to be built so the next stage can work with more clarity, control, and momentum.
Diagnose What Is Broken. Build What Is Missing.
Connect What Matters.
Our work is practical. We look at how the business really operates, build the pieces that are missing or weak, and connect them so the team can move with more clarity and control.
Diagnose
We review how leads, customers, data, communication, reporting, tasks, and internal work move through the business. The goal is to find what is broken, missing, outdated, disconnected, or too dependent on manual effort.
Build
We create the system your business needs next: CRM, automations, websites, funnels, AI workflows, dashboards, email sequences, sales assets, forms, workflows, or internal processes.
Connect
We make the pieces work together so your business is not relying on disconnected tools, unclear reports, scattered vendors, or people remembering every next step.
Built for Companies Where Weak Systems
Create Real Cost
We work best with companies where missed leads, unclear reporting, inconsistent follow-up, disconnected tools, poor handoffs, or manual work are costing time, money, momentum, or control.
You may know exactly what needs to be fixed. Or you may only know that the current way of operating is not supporting the next stage of growth. Either way, the goal is the same: build the right system and make it work.
Founders Who Know Something Is Broken
For founders, owners, and leaders who know the business is working harder than it should, but are not sure whether the issue is the website, CRM, automation, reporting, follow-up, email, sales process, or operations.
Find What Is BrokenSales Teams Moving Fast
For companies with active campaigns, lead flow, sales reps, CRM pressure, follow-up gaps, reporting needs, or sales execution problems.
Explore Sales SystemsCompanies With Complex Operations
For companies where sales, admin, delivery, customer success, reporting, and internal workflows need to work together cleanly.
Explore Operations SystemsHigh-Ticket Brands With Long Buyer Journeys
For companies selling expensive products or services where buyers need education, proof, follow-up, trust, sales materials, and a clear path forward.
Explore Buyer Journey SystemsCommerce Brands Losing Revenue in the Gaps
For product and commerce companies where conversion, retention, email/SMS, customer data, reporting, and campaign tracking need to work better together.
Explore Commerce SystemsBuilt Together. Built Different.
Non-Conformist Inc was built by Harmony Grace and Luis Antonio Muniz — partners in life, business, leadership, and vision.
Together, they shaped a company built around resilience, creativity, practical execution, and the belief that the usual way is not always the right way.
That belief shows up in the way Non-Conformist Inc serves clients.
We do not chase trends for the sake of looking innovative. We use strategy, technology, automation, AI, websites, CRM, reporting, and creative execution to build systems that actually help businesses work better.
A Global Team, Built on Standards
Non-Conformist Inc is powered by a global team of skilled professionals who bring serious talent, training, and experience to the work. Our team reflects one of our core beliefs: world-class talent exists everywhere, and meaningful opportunity should not be limited by geography.
This is not a low-cost labor story. It is a high-standard global team built around excellent work, real opportunity, and practical solutions that deliver.
Creative Enough to Reimagine. Technical Enough to Build. Practical Enough to Deliver.
Non-Conformist Inc brings together the thinking, talent, and execution companies usually have to find in separate places.
We help shape strategy, build the system, write the message, design the asset, connect the tools, automate the workflow, organize the CRM, improve reporting, and support the team using the system.
The difference is not just what we can build, but the standard behind the work.
We are not here to make technology look impressive, sell disconnected deliverables, or force every business into the same playbook.
We look at what your business is trying to become, what is getting in the way, and what needs to exist for the next stage to work.
Then we build it with strategy, creativity, technical skill, and practical execution.
Compare Your Options
Held to one consistent standard, end to end.
Shape the direction and the message
CRM, AI, automation, websites, reporting
Systems your team actually uses
The same high standard across every piece
Real Systems.
Real Business Work.
We work best with companies where missed leads, unclear reporting, inconsistent follow-up, disconnected tools, poor handoffs, or manual work are costing time, money, momentum, or control. You may know exactly what needs to be fixed. Or you may only know that the current way of operating is not supporting the next stage of growth. Either way, the goal is the same: build the right system and make it work.
Real Systems.
Real Business Work.
We work best with companies where missed leads, unclear reporting, inconsistent follow-up, disconnected tools, poor handoffs, or manual work are costing time, money, momentum, or control. You may know exactly what needs to be fixed. Or you may only know that the current way of operating is not supporting the next stage of growth. Either way, the goal is the same: build the right system and make it work.
Trusted by Clients Who Needed More Than a Quick Fix
Clients come to Non-Conformist Inc when they need people who can listen, understand the business, build the right system, and stay focused on practical results.
It's great waking up in the morning and seeing the volume of qualified leads coming into our webpage — and hearing my phone ring nonstop. Lately, it's been comparable to "putting your mouth over a fire hose" — explosive leads that convert to real sales.
Partnering with Non-Conformist Inc has been one of the best decisions for California Solar Care. Before working with Luis and Harmony, our online visibility wasn't matching the quality of the work we deliver. Their team completely transformed our digital presence — from our website messaging to the flow of new customer leads. Within a short period, we saw a measurable increase in inbound calls, form submissions, and customers finding us through Google. Their marketing strategy is not cookie-cutter; it's customized to how our solar and home-service customers actually search and buy. Luis is proactive, detailed, and deeply invested in helping our business grow the right way. He doesn't just manage marketing — he gives you the clarity, systems, and strategy you wish you had years ago. Non-Conformist Inc has truly elevated our brand and our results.
Working with Non-Conformist Inc has been a game changer for ProTech Restoration. Before partnering with Luis and Harmony, our online presence was inconsistent and we relied heavily on word-of-mouth. Within the first 60 days, they helped us generate steady traffic, higher-quality leads, and real engagement from property owners who actually needed our services. Their team understands restoration businesses on a deeper level — what customers look for, how to position our brand, and how to turn emergency-based demand into predictable growth. Luis is my go-to person for every marketing challenge. If he doesn't have the answer, he always knows the right expert who does. Non-Conformist Inc isn't just another agency — they're partners who truly care about your success.
How Buying Works
The goal is to make the next step clear. If you already know what needs to be built, choose the system that matches your problem. If you are not sure, start with a paid Business Systems Assessment.
Choose a System or Start With an Assessment
Select the focused build that matches your need, or start with an assessment if the issue is unclear.
Apply
Tell us about your company, current tools, problem, goals, timeline, and what you believe needs to change.
Fit Review
We review the application to confirm whether the system, scope, and investment level are a fit.
Build
If it is a fit, we define the scope, begin the build, and create the system your business needs next.
Support and Improve
After the build, many clients continue with ongoing systems support, optimization, reporting, automation, and improvements.
We become part of your team, bring clarity to complexity, and build systems that scale with you.
Thinking Differently About Business Systems, Automation, AI, and Growth
Non-Conformist Insights is where we share practical guidance for business owners, leaders, and teams who want to understand the systems behind stronger growth.
Explore ideas on CRM structure, AI workflows, websites, funnels, lead follow-up, reporting dashboards, sales assets, operations, and the business systems that help companies move with more clarity and control.
Frequently
Asked
Questions
1. What types of business systems do you build?
We design and implement focused systems for CRM, lead capture, AI automation, sales funnels, dashboards, and internal operations, tailored to your company’s specific needs.
2. How can your systems improve my company’s efficiency?
By streamlining workflows, automating repetitive tasks, and centralizing data, our systems reduce manual effort, improve follow-up, and allow your team to focus on high-value work.
3. Can you integrate with my existing software?
Yes. We specialize in connecting systems like HubSpot, GoHighLevel, CRMs, email platforms, and other tools to ensure smooth data flow and unified reporting.
4. How long does it take to implement a new system?
Implementation timelines vary depending on complexity, but most systems can be designed, configured, and operational within a few weeks, including testing and training.
5. Do you provide support after the system is live?
Absolutely. We offer ongoing support, monitoring, and optimization to ensure your systems continue to run efficiently and adapt as your business grows.
6. Will my team need technical expertise?
No. We design user-friendly interfaces and provide training so your team can operate the systems effectively without technical barriers.
7. How do I get started?
Click “Choose Your System” or schedule an assessment. We’ll evaluate your needs and deliver a system tailored to your business goals.
Choose the System Your Business Needs Next
If you know what needs to be fixed, start with the focused system that matches your problem. If you are not sure where the breakdown is happening, start with a paid Business Systems Assessment. Either way, Non-Conformist Inc can help you identify what needs to change and build the system to support it.
Built for companies ready to invest seriously in better systems, stronger execution, and long-term growth.
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