Non-Conformist Inc team member

Business Systems Built for Leads, Automation, Sales, and Operations

Nonconformist Inc. designs and builds connected business systems that improve lead capture, CRM automation, follow-up, reporting, sales execution, and business operations. From AI workflow automation and websites to dashboards and internal workflow systems, we connect the tools, processes, and people your company needs for stronger execution and sustainable growth.

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Not sure where to start? Choose a system if you already know the problem, or start with a Business Systems Assessment if you need help identifying what should be fixed first.
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Business Systems Support for Companies Where Weak Processes Create Real Cost

We provide business systems support for companies where missed leads, inconsistent follow-up, unclear reporting, disconnected tools, poor handoffs, or manual work are costing time, revenue, momentum, and control.

You may already know which business workflow needs to be improved. You may also know only that your current business operations are not supporting the company’s next stage of growth.

Either way, we help identify the problem, build the right system, and connect it to the rest of your company.

Trusted by 100+ Global companies across all industries

What We Build

Choose the Business System
Your Company Needs Next

Most companies do not need more disconnected tools, random marketing tasks, or manual processes. They need workflow systems that connect lead capture, CRM, automation, reporting, sales, and operations. Choose the focused growth system that addresses the most expensive bottleneck in your business.

Already know what's broken? Start with the system that matches the problem.
01

CRM Command Center Build

For companies whose CRM is messy, underused, incomplete, or unable to show the truth about leads, follow-up, sales, and pipeline activity.

We implement practical CRM automation that helps your team organize contacts, track opportunities, follow up consistently, and give leadership a clearer view of business performance.

Pipeline flow
NewContactedQualifiedWon
Can include
HubSpot setupGoHighLevel setup CRM cleanupPipeline stagesCustom fieldsLead source trackingSales activity structureWorkflow logicFollow-up remindersReporting views
Explore CRM Build
02

Lead Capture and Follow-Up System

For companies losing opportunities after form submissions, phone calls, landing-page visits, referrals, proposals, or sales conversations.

We build a connected lead capture system that records, routes, nurtures, and tracks every inquiry. Your lead follow-up system helps the right people respond at the right time without relying on memory or scattered inboxes.

Capture → follow-up
FormRouteFollow-upWon
Can include
Lead routingCRM connectionEmail / SMS follow-upMissed-lead workflowsProposal follow-upNurture sequencesCall / form trackingLead status reporting
Explore Follow-Up System
03

AI Workflow and Agent Build

For companies ready to use artificial intelligence for practical business work rather than disconnected experiments.

We design AI workflow automation that supports repeatable tasks, document creation, reporting, research, quality control, internal assistance, and structured business processes—with appropriate human oversight.

Automate with oversight
TriggerAI AgentHuman review
Can include
AI agentsInternal assistantsPrompt workflowsDocument generationReport helpersResearch workflowsQA checkpointsAutomation-connected AI toolsHuman review steps
Explore AI Workflow Build
04

Website-to-Revenue System

For companies whose website exists, but does not support lead capture, buyer education, CRM tracking, follow-up, or sales well enough.

We help turn the website into part of the business system instead of a disconnected online brochure.

Site as a system
LandingFormCTACRM
Can include
Website strategyLanding pagesFunnel pagesLead capture formsConversion pathsWebsite-to-CRM connectionsTracking setupFollow-up sequencesSEO structureReporting
Explore Website-to-Revenue
05

Dashboards and Reporting System

For owners and leadership teams who cannot clearly see what is happening across leads, sales, campaigns, follow-up, operations, and performance.

We build reliable reporting dashboards that bring important business data together, improve visibility, and help decision-makers understand what requires attention.

Visibility
LeadsSalesPipelinePerformance
Can include
CRM dashboardsLead source reportsSales activity viewsPipeline reportsCampaign reportingExecutive snapshotsOperational visibilityMonthly reporting structures
Explore Reporting System
06

Authority and Sales Asset System

For high-ticket companies that need stronger proof, better buyer education, clearer sales materials, and more support throughout the sales process.

We build assets that help serious buyers understand the value, trust the company, and move forward with more confidence.

Proof that closes
Case studyDeckGuideProposal
Can include
Case studiesPitch decksBuyer guidesFAQsProposal assetsBrochuresComparison sheetsSales scriptsObjection-handling contentAuthority content
Explore Sales Assets
07

Operations Workflow System

For companies where work becomes disorganized after the lead, sale, onboarding process, project handoff, or internal task assignment.

We use business process automation and structured workflow systems to reduce confusion, improve handoffs, organize responsibilities, and make business operations easier to manage.

Explore Operations Workflow
After the sale
SaleOnboardingTasksFulfillment
Can include
Client onboardingSales-to-operations handoffsTask routingAdmin workflowsProject workflowsSOPsFulfillment systemsInternal notificationsOperational dashboards
Business Systems Assessment
Recommended Build Path
1
Identify breakdowns
2
Prioritize what matters
3
Build the right system first
Not Sure Which System You Need?

Start With a Paid Business Systems Assessment

A practical business systems audit for companies that need to understand what is broken, what is missing, and what should be built first.

Some companies already know that their CRM needs to be rebuilt, their follow-up is inconsistent, their website is not supporting sales, or their reporting dashboards are unclear.

Other companies only know that something is not working. Our Business Systems Assessment reviews the systems behind your business, identifies where breakdowns are occurring, and recommends the right build path before you invest in the wrong solution.

What We May Review
  • Website and lead capture path
  • Automations and AI-supported workflows
  • CRM and sales process
  • Funnels and landing pages
  • Follow-up and email systems
  • Sales materials and buyer education
  • Reporting and dashboards
  • Internal workflows and team handoffs
Business Systems Assessments start at $2,500 Paid diagnostic

Larger assessments may range from $3,500–$5,000+ depending on the number of systems, departments, tools, and workflows involved.

A portion of the assessment may be credited toward an approved system build if implementation begins within 30 days.

Start With an Assessment
This is not a free consultation.It is a paid diagnostic for companies that need clarity before investing in the wrong build.
Don't Rebel. Reimagine.

When the Standard Playbook Stops Working, Build a Better System.

Most companies are told to solve business problems by adding more.

More tools.
More manual follow-up.
More ads.
More reports.
More content.
More software.
More meetings.
More people holding the process together.

But more is not always the answer.

Sometimes the business needs a better system.

Non-Conformist Inc was built around that belief. We do not reject structure. We rethink the structure that is no longer working.

We look at what the business is trying to accomplish, where the current system is creating friction, and what needs to be built so the next stage can work with more clarity, control, and momentum.

Before: scattered tools and manual work. Re-imagined: one clean connected business system.
See What We Build
That is what Don't Rebel. Reimagine. means.It is not about being different for attention. It is about building something better because the standard answer is not enough.
HOW WE WORK

Diagnose the Business Workflow. Build What Is Missing.
Connect What Matters.

Our work is practical. We review how your business operations currently function, identify where systems are weak or disconnected, and build the workflow systems your company needs next. We then connect those systems so your team can work with greater clarity, control, accountability, and efficiency.

1

Diagnose

We review how leads, customers, data, communication, reporting, tasks, and internal work move through the company. The goal is to identify what is broken, missing, outdated, disconnected, or overly dependent on manual effort.

Business Health Snapshot: broken, outdated, disconnected, manual, and weak indicators across lead tracking, data quality, reporting, task automation, and team handoffs
2

Build

We build the business systems your company needs, including CRM automation, lead capture, follow-up sequences, websites, AI workflows, dashboards, sales assets, forms, and internal processes.

Solutions We Build: CRM, Automations, Websites, Funnels, AI Workflows, Dashboards, Email Sequences, Workflows icon grid
3

Connect

We connect the pieces so your company is not relying on scattered tools, unclear reports, disconnected vendors, or employees remembering every next step.

Connected, Aligned, Working Together: CRM, Forms, Website connected to Team and Processes connected to Email, Dashboards, Tasks
WHO WE HELP

Built for Companies Where Business Systems
Problems Create Real Cost

We work best with companies where missed leads, unclear reporting, inconsistent follow-up, disconnected technology, poor handoffs, or manual business operations are creating measurable costs.

Whether the problem is inside the CRM, website, sales process, reporting structure, lead follow-up system, or internal business workflow, our goal is to build the right system and make it work across the company.

A founder reviewing the business, sensing something in the system is broken

Founders Who Know Something Is Broken

For founders, owners, and leaders who know the business is working harder than it should, but are not sure whether the issue is the website, CRM, automation, reporting, follow-up, email, sales process, or operations.

Find What Is Broken
A fast-moving sales team reviewing pipeline and follow-up together

Sales Teams Moving Fast

For companies with active campaigns, lead flow, sales reps, CRM pressure, follow-up gaps, reporting needs, or sales execution problems.

Explore Sales Systems
An operations-heavy team coordinating connected workflows across departments

Companies With Complex Operations

For companies where sales, admin, delivery, customer success, reporting, and internal workflows need to work together cleanly.

Explore Operations Systems
A high-ticket brand team guiding buyers through a long, considered purchase journey

High-Ticket Brands With Long Buyer Journeys

For companies selling expensive products or services where buyers need education, proof, follow-up, trust, sales materials, and a clear path forward.

Explore Buyer Journey Systems
A commerce brand team working to close the gaps where revenue leaks

Commerce Brands Losing Revenue in the Gaps

For product and commerce companies where conversion, retention, email/SMS, customer data, reporting, and campaign tracking need to work better together.

Explore Commerce Systems
They Said I Couldn't. So I Did

Built Together. Built Different.

HGHarmony Grace
Harmony GraceCo-Founder & CEO
LMLuis Antonio Muniz
Luis Antonio MunizCo-Founder & Director, Systems & Automation

Non-Conformist Inc was built by Harmony Grace and Luis Antonio Muniz — partners in life, business, leadership, and vision.

Together, they shaped a company built around resilience, creativity, practical execution, and the belief that the usual way is not always the right way.

That belief shows up in the way Non-Conformist Inc serves clients.

We do not chase trends for the sake of looking innovative. We use strategy, technology, automation, AI, websites, CRM, reporting, and creative execution to build systems that actually help businesses work better.

Harmony Grace and Luis Antonio Muniz, founders of Non-Conformist Inc
Built by Harmony Grace + Luis Antonio Muniz
Partners in life, business, leadership, and vision.
The Team Behind the Work

A Global Team, Built on Standards

Non-Conformist Inc is powered by a global team of skilled professionals who bring serious talent, training, and experience to the work. Our team reflects one of our core beliefs: world-class talent exists everywhere, and meaningful opportunity should not be limited by geography.

This is not a low-cost labor story. It is a high-standard global team built around excellent work, real opportunity, and practical solutions that deliver.

Nishan Ahammed
Nishan AhammedTechnical Operations Manager
Sultan Mahmud Emon
Sultan Mahmud EmonHead of AI Automation & CRM Systems
Johurul Joy
Johurul JoySenior Web Developer & AI Automation Specialist
Ibrahim Hossen
Ibrahim HossenWeb Developer & Technical Support Assistant
Don't Rebel. Reimagine.

We exist to help businesses break free from what's broken and build systems that create clarity, control, and long-term growth.

Let's Build Better
CAPABILITY CONVERGENCE

Business Systems Strategy, Technical Execution, and Ongoing Support—Connected

Nonconformist Inc. brings together the strategy, technology, creativity, and execution that companies often have to obtain from multiple vendors.

We help define the strategy, build the system, write the message, design the asset, organize the CRM, automate the workflow, improve reporting, and support the team responsible for using it.

Our business systems support is designed to create practical growth systems that connect technology with the way your company actually operates.

We are not here to make technology look impressive, sell disconnected deliverables, or force every business into the same playbook.

We look at what your business is trying to become, what is getting in the way, and what needs to exist for the next stage to work.

Then we build it with strategy, creativity, technical skill, and practical execution.

Compare Your Options
Systems That Work capability hub showing Strategy, Creative, CRM, AI, Automation, Websites, Reporting, Sales Assets, and Operations all connected to a central Systems That Work hub
Better systems. Stronger execution.

Held to one consistent standard, end to end.

Strategy & Creative

Shape the direction and the message

Technical Build

CRM, AI, automation, websites, reporting

Practical Execution

Systems your team actually uses

One Standard

The same high standard across every piece

Real Systems.
Real Business Work.

We work best with companies where missed leads, unclear reporting, inconsistent follow-up, disconnected tools, poor handoffs, or manual work are costing time, money, momentum, or control. You may know exactly what needs to be fixed. Or you may only know that the current way of operating is not supporting the next stage of growth. Either way, the goal is the same: build the right system and make it work.

Real Systems.
Real Business Work.

We work best with companies where missed leads, unclear reporting, inconsistent follow-up, disconnected tools, poor handoffs, or manual work are costing time, money, momentum, or control. You may know exactly what needs to be fixed. Or you may only know that the current way of operating is not supporting the next stage of growth. Either way, the goal is the same: build the right system and make it work.

Client Trust

Trusted by Clients Who Needed More Than a Quick Fix

Clients come to Non-Conformist Inc when they need people who can listen, understand the business, build the right system, and stay focused on practical results.

Website + Business Systems Support

It's great waking up in the morning and seeing the volume of qualified leads coming into our webpage — and hearing my phone ring nonstop. Lately, it's been comparable to "putting your mouth over a fire hose" — explosive leads that convert to real sales.


Stephen McMurrer
Stephen McMurrer
Crestview Window Cleaning
Strategy + Implementation Support

Non-Conformist really does nice work. I’ve enjoyed seeing the website and email template come together. The information they added to the website was correct, and I know it takes work to research, find the right details, and put everything together properly. The email template looks nice, flows really well, and I’m happy with the direction.


Dave Chapman
Dave Chapman
On Wing Inc.
Growth Systems + Ongoing Support

Working with Non-Conformist Inc has been a game changer for ProTech Restoration. Before partnering with Luis and Harmony, our online presence was inconsistent and we relied heavily on word-of-mouth. Within the first 60 days, they helped us generate steady traffic, higher-quality leads, and real engagement from property owners who actually needed our services. Their team understands restoration businesses on a deeper level — what customers look for, how to position our brand, and how to turn emergency-based demand into predictable growth. Luis is my go-to person for every marketing challenge. If he doesn't have the answer, he always knows the right expert who does. Non-Conformist Inc isn't just another agency — they're partners who truly care about your success.


Real partnerships. Real results.

We become part of your team, bring clarity to complexity, and build systems that scale with you.

View More Proof

How Buying Works

The goal is to make the next step clear. If you already know what needs to be built, choose the system that matches your problem. If you are not sure, start with a paid Business Systems Assessment.

1
Start here Systems Library
CRM Command CenterSales & pipeline
Lead Capture & Follow-UpInquiries & nurture
Dashboards & ReportingVisibility
Business Systems AssessmentNot sure where to start?

Choose a System or Start With an Assessment

Select the focused build that matches your need, or start with an assessment if the issue is unclear.

2
Application
Company name
Your name
Email
Top priorities
Process efficiency+ Add
Submit Application

Apply

Tell us about your company, current tools, problem, goals, timeline, and what you believe needs to change.

3
Fit Review
Problem alignmentStrong
Scope clarityClear
Investment levelSuitable
Potential impactHigh
Overall fitStrong Fit

Fit Review

We review the application to confirm whether the system, scope, and investment level are a fit.

4
Build Plan
Kickoff & Discovery
Process Design
System Build
Integrations
Testing
Launch & Handover
Build progress

Build

If it is a fit, we define the scope, begin the build, and create the system your business needs next.

5
Performance Overview
Processes automated
Time saved / month
System health
Ongoing support

Support and Improve

After the build, many clients continue with ongoing systems support, optimization, reporting, automation, and improvements.

You do not need to know every detail before you apply.

We become part of your team, bring clarity to complexity, and build systems that scale with you.

Practical Guidance on Business Systems, Automation, AI, and Growth

Nonconformist Insights provides practical guidance for business owners, leaders, and teams who want to understand the systems behind stronger execution and sustainable growth.

Explore insights about CRM automation, AI workflow automation, websites, funnels, lead capture systems, lead follow-up systems, reporting dashboards, business process automation, sales assets, and business operations.

Frequently
Asked
Questions

What types of business systems does Nonconformist Inc. build?

We design and implement connected business systems for CRM management, lead capture, follow-up, AI automation, reporting dashboards, sales processes, websites, and internal business operations. Each system is built around the company’s actual workflow, goals, tools, and team requirements.

What is business systems support?

Business systems support includes maintaining, improving, connecting, and optimizing the technology and workflows a company uses. This may include CRM automation, reporting improvements, workflow automation, integrations, system monitoring, and team support.

How can workflow systems improve business operations?

Workflow systems define how information, tasks, leads, customers, and responsibilities move through a company. Strong workflow systems reduce manual work, improve handoffs, strengthen accountability, and give teams a clearer process to follow.

Can you integrate with our existing CRM and software?

Yes. We connect platforms such as HubSpot, GoHighLevel, email systems, websites, forms, reporting tools, and other business software to improve data flow, automation, and visibility.

Do you provide support after the system is launched?

Yes. We provide ongoing business systems support, optimization, reporting, automation improvements, and technical assistance based on the needs of the company.

Final Step

Choose the Business System Your Company Needs Next

Choose the focused system that matches your biggest challenge, or begin with a paid Business Systems Assessment when the source of the problem is unclear.

Nonconformist Inc. can help you identify what needs to change, build the right business system, connect it to your existing operations, and support your company as it grows.

Built for companies ready to invest seriously in better systems, stronger execution, and long-term growth.

Harmony Grace, Non-Conformist Inc co-founder