We Don't Sell Services.
We Build Systems That Last.
Non-Conformist Inc partners with serious businesses to design and build the systems behind real growth — websites, funnels, CRM, AI automation, and operations infrastructure that actually work together.
Don't Rebel. Reimagine.
So I Did."
Built on resilience. Run on systems.
Non-Conformist Inc was founded by Harmony Grace and Luis Antonio Muniz — partners in life and in business — around one conviction: the usual way of doing marketing doesn't work for businesses that are serious about growth.
What started in personal and professional adversity became a working philosophy: systems beat services, clarity beats chaos, and the right way forward is rarely the way everyone else is going. That belief shaped our PowerBranding Methodology, our investment in AI automation, and our decision to open our first international office in Bangladesh — part of a hiring policy focused on creating real opportunity in underdeveloped countries.
We don't sell tasks. We build systems. Real strategy. Clean execution. Results we can point to.
— Harmony Grace & Luis Antonio Muniz
The Principles Behind Every Build
These aren't slogans on a wall. They're the rules that decide what we build, how we build it, and who we build it with.
The People Behind the Build
A partnership in life and in business — leading a team that treats your growth like its own.
Harmony co-founded Non-Conformist Inc and leads strategy, brand, and client experience. Her focus: turning the company's "They Said I Couldn't. So I Did." spirit into systems that help clients break through — with clarity, determination, and work built to last.
Luis co-founded Non-Conformist Inc and architects the systems behind the work — CRM, automation, AI workflows, and operations infrastructure that make growth predictable. Proactive and detail-driven, he's the go-to for any technical challenge, and if he doesn't have the answer, he knows who does.
Builders Behind Every System
Our core team brings cross-platform experience across web, CRM, AI, content, and design — building the systems that quietly do the work for our clients.
World-Class Talent, Wherever It Lives
Behind the founders is a global team of skilled professionals — designers, developers, automation engineers, content writers, and strategists who bring serious talent, training, and experience to every build.
Our first international office is in Bangladesh, part of a hiring policy focused on creating real opportunity in underdeveloped countries. It's not a low-cost labor story. It's a high-standard team assembled around one belief: meaningful opportunity — and excellent work — shouldn't be limited by geography.
- Cross-platform specialists across web, SEO, CRM, automation, content, and design
- Trained in the six pillars of online dominance: Listings, Reviews, Social Media, Website, Paid Advertising, and SEO
- Human-led creativity, supported by custom AI — never replaced by it
- One team, one direction: your message, your audience, your goals
From Guesswork to a Working System
Every engagement follows the same disciplined path — so you always know what's happening and why.
Don't Rebel. Reimagine.
If you're ready to stop juggling disconnected tasks and start running a system that compounds, let's build it together.