What We Build

Choose the Business Systems Services
Your Company Needs Next

Business systems services and automation solutions built around the part of your company that needs to work better.

Most companies do not need more disconnected tasks, tools, or vendors. They need the right system built around the problem creating the greatest cost. Non-Conformist Inc. builds focused systems for CRM, lead capture, follow-up, AI workflows, websites, reporting, sales enablement, and internal operations.

Two ways to start: If you already know what is broken, choose the system that matches the problem. If the breakdown is unclear or several systems are involved, begin with a paid Business Systems Assessment so the right work is prioritized first.

Connected business systems services for CRM, automation, websites, reporting, sales enablement, and operations

Business Systems services Built Around Specific Problems

Each system has one primary job, but every build is designed to connect with the rest of your business. Choose the problem creating the most friction, lost revenue, or manual work.

01

CRM Command Center Build

For companies whose CRM records, stages, ownership, and reporting are messy, incomplete, underused, or unreliable.

CRM setupPipelinesData cleanupAutomationReporting
Explore CRM Build
02

Lead Capture & Follow-Up System

For companies losing leads after forms, calls, referrals, proposals, or sales conversations because response and follow-up are inconsistent.

Lead captureRoutingEmail / SMSNurtureCRM tracking
Explore Follow-Up System
03

AI Workflow & Agent Build

For companies ready to use AI for repeatable document, research, reporting, support, and internal workflow tasks—with human review where it matters.

AI agentsDocument workflowsResearchIntegrationsHuman QA
Explore AI Workflow Build
04

Website-to-Revenue System

For companies whose website does not capture, educate, track, or feed qualified opportunities into the CRM and sales pipeline.

Landing pagesFormsCRM connectionSource trackingFollow-up
Explore Website-to-Revenue
05

Dashboards & Reporting System

For leaders who cannot confidently see what is happening across pipeline, sales activity, lead sources, campaigns, or operations.

Executive viewsCRM dashboardsPipeline reportsAutomationKPIs
Explore Reporting System
06

Authority & Sales Asset System

For high-consideration companies whose buyers need stronger proof, education, proposal support, and decision-making materials.

Case studiesPitch decksBuyer guidesProposalsSales collateral
Explore Sales Assets
07

Operations Workflow System

For companies where onboarding, handoffs, assignments, approvals, delivery, and recurring work depend too heavily on memory and manual coordination.

Process mappingOnboardingHandoffsApprovalsSOPs
Explore Operations Workflow
Quick Selection Guide

Match the Problem to the Right System

Use the business problem—not the software name—to decide where to start.

CRM
Records, stages, and ownership are unreliable
Start with the CRM Command Center Build.
LEADS
Leads arrive, but follow-up is inconsistent
AI
AI should support repeatable business work
WEB
The website is disconnected from leads and CRM
DATA
Leadership cannot trust or interpret the numbers
PROOF
Buyers need stronger proof and decision support
OPS
Onboarding, handoffs, approvals, or delivery are messy
?
Several areas appear broken or the cause is unclear
Not Sure Which System You Need?

Not Sure Which System Comes First?

Some companies know exactly what needs to be fixed. Others see missed leads, unclear reporting, disconnected tools, slow handoffs, and manual work but cannot identify the root cause.

The paid Business Systems Assessment examines the connected systems behind the problem, identifies the most important breakdowns, and recommends what should be repaired or built first.

This is not a free consultation. It is a structured diagnostic for companies that need clarity before investing in the wrong solution.

$2,500 starting

Larger assessments range $3,500–$5,000+ by scope. A portion may credit toward an approved build that starts within 30 days.

How We Work

Diagnose. Build. Connect. Validate.

The same practical approach sits behind every business systems implementation: identify the real breakdown, build the focused solution, connect it to the surrounding tools, and test it against real work.

Diagnose, build, connect, and validate methodology for business systems implementation
01
Diagnose
We review how leads, customers, information, communication, reporting, sales activity, and internal work move through the company.
02
Build
We create the focused system required to fix the identified problem using practical tools and workflows the team can realistically operate.
03
Connect
We connect the new system with the CRM, website, follow-up, reporting, operations, communication, and other relevant business tools.
04
Validate
We test normal scenarios, exceptions, ownership, tracking, notifications, and reporting before the system is handed off.
FAQ

Questions Before
You Choose

We build focused systems for CRM, lead capture and follow-up, AI workflows and agents, website-to-CRM conversion, dashboards and reporting, authority and sales assets, and internal operations workflows.

Start with the problem creating the greatest cost or friction. If you can clearly name it, choose the matching system. If several areas appear broken or the cause is unclear, begin with the Business Systems Assessment.

Yes. Related systems can be scoped together when that creates a cleaner implementation. Many companies still begin with the most urgent foundation and add connected systems in phases.

The system that fixes the primary constraint should come first. CRM structure may need to precede reporting, while lead capture may need to precede nurturing. The assessment helps determine the correct sequence when dependencies are unclear.

A system build implements a known solution. The paid Business Systems Assessment diagnoses a broader or uncertain problem and recommends what should be fixed, connected, or built first.

Yes. We keep tools that can support the required system and recommend changes only when the current stack creates meaningful limitations, risk, or unnecessary complexity.

Yes. HubSpot and GoHighLevel are common CRM foundations for our builds, depending on the company, process, reporting requirements, and existing technology stack.

Yes. Connected business systems are a core part of the work. The approved scope can connect forms, CRM records, follow-up, workflows, dashboards, notifications, and other supported tools.

Service businesses are a strong fit, especially when sales, delivery, and operations involve multiple steps. Other established companies may also qualify when the system needs match our capabilities.

Pricing depends on the selected system, data condition, number of workflows, tools, integrations, documentation, testing, and implementation complexity. Each service page lists its typical starting investment.

Timing depends on scope, access, data quality, stakeholder availability, integrations, testing, and approval requirements. The implementation schedule is defined after discovery and scoping.

We document the approved system, hand it off to the appropriate team, and provide the agreed support or improvement period. Ongoing maintenance or expansion can be scoped separately.

Choose the System Your Business Needs Next

Choose the focused system that matches the problem creating the most friction. If the breakdown crosses several areas or the correct starting point is unclear, begin with a paid Business Systems Assessment.

Business systems services built for companies ready to improve execution, visibility, accountability, and long-term growth.