Privacy Policy

This Privacy Policy describes how Non-Conformist Inc ("Non-Conformist Inc," "we," "us," or "our") collects, uses, and protects information when you visit nonconformistinc.com, submit a form, request an assessment, or otherwise interact with us.

We build focused business systems — CRM, lead capture, automation, websites, reporting, and operations workflows — and we apply the same care to your information that we bring to that work. By using our site or sharing information with us, you agree to the practices described here.

If you do not agree with this policy, please do not use our site or submit information through it.

We collect information in three ways: what you give us directly, what is gathered automatically as you browse, and what we receive from the tools and partners that help us operate.

Information you provide

When you fill out a form on our site — a general inquiry, an application to Choose Your System, or a Business Systems Assessment request — you may provide:

• Contact details — name, business email, phone number, and your role or title.
• Company details — company name, website, company size, and industry.
• Project context — the systems you're interested in, the challenges you're facing, your budget range, and your timeline to start.
• Anything else you choose to send — the contents of messages, scheduling requests, or materials you share with us.

Information collected automatically

When you visit the site, certain information may be collected automatically through cookies and similar technologies, including your IP address, browser and device type, pages viewed, referring source, and how you move through the site.

Information from third parties

We use third-party platforms to run our forms, scheduling, CRM, and email. When you interact with those features, we may receive information through them — for example, a form submission captured in our CRM, or a meeting booked through our scheduling tool.

We use the information we collect to:

• Respond to your inquiry, application, or assessment request, and follow up about next steps.
• Review whether a system build or assessment is a fit for your business, and scope the work.
• Provide, deliver, and support the services you engage us for.
• Schedule and conduct calls and meetings.
• Send service-related communications, and — where permitted — relevant updates and insights you can opt out of at any time.
• Operate, maintain, secure, and improve our website and our services.
• Comply with legal obligations and enforce our agreements.

We process your information because you've asked us to respond to you, because it's necessary to provide a service you've requested, because we have a legitimate interest in operating our business, or because we're legally required to — depending on the situation.

We do not sell your personal information. We share it only in the limited circumstances below.

• Service providers. We use trusted platforms to run our business — including CRM, email, form, and scheduling tools such as HubSpot, GoHighLevel, email service providers, and TidyCal. They process information on our behalf and only as needed to provide their service.
• Professional advisors. Where necessary, we may share information with advisors such as accountants or legal counsel under confidentiality obligations.
• Legal and safety. We may disclose information when required by law, to respond to lawful requests, or to protect the rights, safety, and property of Non-Conformist Inc, our clients, or others.
• Business transfers. If the business is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

Our service providers maintain their own privacy practices. We encourage you to review the policies of any platform you interact with through our site.

Our site uses cookies and similar technologies to keep the site working properly, remember preferences, and understand how the site is used so we can improve it.

• Essential cookies keep core functions of the site working.
• Analytics cookies help us understand traffic and how visitors use the site. [Confirm which analytics tools you run — e.g. Google Analytics 4 — and list them here.]
• Marketing/embedded tools support features such as embedded forms and scheduling. [Confirm any advertising or pixel tools you run — e.g. Meta Pixel — and list them here.]

You can control cookies through your browser settings, including blocking or deleting them. Some parts of the site may not work as intended if you disable certain cookies.

We keep your information for as long as needed to fulfill the purposes described in this policy — to respond to you, deliver and support services, meet our legal and accounting obligations, and resolve disputes.

When information is no longer needed, we take reasonable steps to delete it or remove its connection to you. Retention periods vary depending on the type of information and the reason we hold it.

We take reasonable technical and organizational measures to protect the information we hold against loss, misuse, and unauthorized access. We also rely on established platforms that maintain their own security standards.

No method of transmission over the internet or method of storage is completely secure, so while we work to protect your information, we cannot guarantee absolute security.

Depending on where you live, you may have rights over your personal information, including the right to:

• Access the personal information we hold about you.
• Correct information that is inaccurate or incomplete.
• Delete your personal information, subject to legal exceptions.
• Opt out of marketing communications at any time.
• Object to or restrict certain processing of your information.

To exercise any of these rights, contact us using the details at the end of this policy. You can unsubscribe from marketing emails at any time using the link in those messages. We will respond to requests as required by applicable law.

Our site may link to third-party websites and tools we don't own or control — including scheduling pages and external resources. This policy doesn't cover those sites. We encourage you to review the privacy policy of any third-party site you visit.

Our website and services are intended for businesses and the professionals who run them. They are not directed to children, and we do not knowingly collect personal information from anyone under the age of 18. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.

Non-Conformist Inc operates from the United States, and we work with a global team and clients in different regions. If you access our site or share information with us from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where we or our service providers operate.

By using our site or submitting information, you understand that your information may be processed in countries whose data-protection laws may differ from those in your own country.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we'll revise the "Last updated" date at the top of this page. Significant changes may be communicated through the site. Your continued use of the site after an update means you accept the revised policy.

If you have questions about this Privacy Policy or how we handle your information, or if you'd like to exercise any of your rights, reach out:

• Non-Conformist Inc
• Email: hello@nonconformistinc.com
• Mailing address: 511 Warner Ave, Mena, AR 71953, United States
• Contact form: nonconformistinc.com/contact/

This policy is governed by the laws of the State of [GOVERNING-STATE], United States, without regard to its conflict-of-laws rules.